On the Road Again

Just a reminder: Tomorrow afternoon, I’ll be in Austin, Texas, speaking on a panel called “Landing Ink, Airtime and Blog Buzz in Today’s Changing Media Environment: How Authors and Publishing Houses can Effectively Work with the Media to Position Themselves for Coverage” as part of the Writers League of Texas Agents & Editors Conference. My co-panelists include Sara Nelson of Publishers Weekly, Michael Merschel of the Dallas Morning News, and other Texas-based journalists.

I’ll also be speaking Monday afternoon, the first day of Manhattanville College’s Summer Writers Week, in a solo workshop called “Welcome to the Blog: Resistance Is Futile, You Will Be Assimilated.” Of course, that’s more than a little misleading—while I do believe every writer needs to be an active self-promoter, I don’t think blogging is the best solution for everyone, and for some authors it would be a disaster. So while I’ll be talking about blogs, book trailers, social networking, and twittering, it’s all going to boil down to giving voice to your authoritative passions and creating a “space” that makes it as easy as possible for readers to discover why you’re somebody they should care about.

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.