Our Year of Magical Thinking

During these gloomy days of layoffs and economic struggles, one author landed a book deal by focusing on the power of magical thinking–turning a magazine article into a full-fledged book.

Psychology Today journalist Matthew Hutson just sold world rights to “7 Laws of Magical Thinking: How Everyday Irrational Wisdom Keeps Us Happy, Healthy and Sane” to Hudson Street Press editor-in-chief Caroline Sutton. The deal was negotiated by Melissa Flashman at Trident, and the book is scheduled for a winter 2012 release.

Here’s more about the book: “A tour of the seven principles of everyday superstition to illuminate the deepest recesses of our imaginations and, ultimately, show us why belief plays a much more significant role in maintaining our health and happiness than most of us could ever imagine.”

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.