Patterson Partners for Games Based on Novels

James Patterson Entertainment has joined in a partnership with Oberon Media and Elephant Entertainment to produce interactive multiplatform games based on the bestselling author’s novels, according to the Book Standard. Oberon, a publisher and developer of mass-market casual games, joined this partnership because it is the first significant licensing agreement of a mainstream property in the casual games space.

“Casual games and my novels share a common trait—mass-market accessibility—and so it is with great enthusiasm that we announce this innovative venture,” James Patterson said in a statement. “With interactive entertainment, and casual games in particular, now available on mobile phones, PCs and television screens, this is a superb way to connect with my diverse group of readers, and do so with partners that can reach them anytime, in any format.”

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.