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Penguin To Launch Website By Teens For Teens

The Bookseller reports that Penguin Books UK is to invest a five-figure sum in a book website for teenagers, to be run by a teen editorial board. The site will be launched in September and is aimed at readers aged from 13 to 18. The move follows research by Penguin which showed that three out of four teenagers get their information about books from the internet. “We found that conventional marketing won’t reach them but that we could reach this audience online,” said Puffin publicity director Adele Minchin.

The Penguin-branded website will cover titles from across the group, including Penguin-branded teenage titles from the Puffin list. Teen authors at Puffin include Meg Rosoff, Melvin Burgess and Nick Hornby. Penguin and youth marketing agency Livity are currently recruiting nine teenagers aged from 16 to 18 to form a London-based editorial team, and additional contributors from outside the capital. The team will spend a month developing the website with Puffin and Livity before taking control.

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Lauren Berger Writes New Book for Young People Entering "Real World"

Lauren Berger Welcome to the Real WorldCareer Expert, Lauren Berger, releases her second book, Welcome to the Real World: Finding Your Place, Perfecting Your Work, and Turning Your Job Into Your Dream Career (Harper Business), on April 22nd. In this book, Berger shares everything she wishes someone told her after graduation. Her book is the essential guide to anyone starting their first, second, or third job. She encourages readers to be fearless, step outside of their comfort zones, and go after what they want.