Picador Launches 140-Character Book Club

Picador formed a new book club on Twitter today, and at two o’clock this (Tuesday) afternoon, they will give away free copies of the inaugural book.

The club begins with Yoko Ogawa‘s “The Housekeeper and the Professor,” which will be discussed on April 10, 2009 in pithy Twitter posts. Upcoming book club titles include: “A Wolf at the Table” by Augusten Burroughs, “The Story of a Marriage” by Andrew Sean Greer and “Last Last Chance” by Fiona Maazel.

The book club has its own webpage, with information about sign-up and today’s giveaway: “[Sign up for Twitter] then ‘follow’ Picador here so you can hear about the upcoming announcements and discussions. We’ll create special hash tags (#) to append to your tweets during the discussion. This way, you can simply search here with the hash tag to see what people are saying! It’s open to all and ongoing – if you missed a recent discussion day, you can still contribute.”

Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews.