“Postcards From Yo Momma” Blog To Become A Book!

Congrats to Doree Shafrir and Jessica Grose on getting a book deal based on their Tumblr of mom emails, “Postcards from Yo Momma.” Hyperion executive editor Gretchen Young bought the book at auction, reportedly for less than Random House paid for the ‘Stuff White People Like’ book, but still, you know, some money! I am historically opposed to blog-to-book deals — who isn’t? — but I think I would be ok with this one even if these girls weren’t my friends. Know why? No one is pretending that the book will sell based on some perceived web-based platform — it’ll obvs be marketed as a Mother’s Day gift book, so people who’ve never heard of the blog will be likely to pick it up. So it’s less ‘Stuff’ and more ‘PostSecret but not a downer.’

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.