“Precious” Adaptation Scores Box Office Record

push23.gifOver the weekend an indie adaptation of the novel “Precious” by Sapphire opened in just 18 theaters around the country, but managed to set some impressive records.

Entitled “Precious: Based on the Novel ‘Push’ by Sapphire,” the film tells the story of Precious Jones–an illiterate teenager who is sexually and physically abused by her parents before meeting an inspiring teacher in Harlem. The film was executive produced by Oprah Winfrey and Tyler Perry, adding some blockbuster support to the small film.

Here’s more from IndieWire: “The film–which has been the source of much anticipation and buzz since its Sundance debut in January – grossed a stunning $1,800,000 from just 18 theaters over the weekend, averaging an essentially unheard of $100,000. That gives it the third best live action per-theater-average of all time, surpassed only by 2006′s ‘Dreamgirls’ and 2005′s ‘Brokeback Mountain.’”

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