FishbowlNY FishbowlDC LostRemote InsideMobileApps InsideSocialGames TVNewser TVSpy AgencySpy PRNewser MediaJobsDaily UnBeige

Publisher Encourages Staff To Leave Office! reports on a planned holiday for the staff of Lonely Planet. Armed with a London edition of the newly launched Encounter series they took to the streets of the Capital, tasked with using the book to discover somewhere they had never been before. The company’s marketing executive Myriam Cotterell said: “This was the chance for staff to get to know a new series in the best way possible, by getting out there and using it themselves as well as having some fun in the process.”

But it wasn’t as if staff could simply run out and enjoy the good weather, catch a movie or play your regular brand of hooky, Booktrade continues. Staff instead were given a set of instructions: to Encounter someone/somewhere new, to take a photo of something or someone new and to try out one listing from the guide and review it, picking up tidbits of new information on the way. Preview copies of the guides, which are all written by locals, were also handed out to 1,000 travellers on

Mediabistro Course

Memoir Writing

Memoir WritingStarting January 7, work with a published memoir writer to tell and sell the story of your life! In this course, Wendy Dale will teach you how to create your story around a marketable premise, hone your narrative voice, write a memoir with a solid structure, and sell your memoir before you've even finished writing it. Register now!