As publishing houses realize what a fertile ground China is for expansion, new ventures keep popping up. The Book Standard reports that Penguin China launched a bilingual website, available in Chinese and English, which will give readers information about new and bestselling titles and will host The Penguin China blog, another new venture. “Penguin has been doing business in China since 2005 and we are very excited about these online ventures,” said John Makinson, chairman and CEO of Penguin Group. “Penguin China’s website and blog are the newest examples of our commitment to growth in this important market and the expansion of our global digital strategy.”