Looks like the auction for the rights to OJ Simpson's ill-fated IF I DID IT will happen on April 17, reports the AP. Notice of the auction to be held by the Sacramento County Sheriff's Department has been sent to publishers, Hollywood studios and talent agencies, Goldman family attorney David Cook said. It's unknown who will bid on the rights, but Cook said the Goldmans will do so if needed - or if no publisher decides to touch the project with anything resembling a pole of any length, width or depth... but Ron can think of at least one California-based publisher who wouldn't feel a jot of shame while buying it, especially when it's a bargain on par with a Porsche seized in a drug bust...