In Wednesday's Publishers Lunch, Cader wrote, "[Jane] Friedman believes that one reason for the [HC's] good results is that -- in contrast to how the marketplace seems to want to go -- 'We're selling our books longer, promoting them longer, and getting every sale.'"

As expected, writer & blogger MJ Rose shot off a quick (but long) response:

Selling a product longer and promoting is not revolutionary. It's marketing 101 in every industry other than ours.

No other product/commodity/thing spends a year in development and then gets three weeks on the shelf.

Over the years I've explained publishing to everyone I ever knew in every other business and get back blank stares. From CEO's to marketing mavericks, no one gets the logic of what we do. Especially when they hear that the way we do it doesn't work with the majority of books. [continue >]