Putnam’s 25th Anniversary Surprise for Neil Nyren

To celebrate the 25th anniversary of his arrival at G.P. Putnam, employees rallied to design a one-of-a-kind book jacket for editor-in-chief/publisher Neil Nyren. The jacket flaps offer tribute to “[the] master architect of the imprint with the most bestsellers in the publishing industry,” along with back cover “blurbs” from the likes of John Sandford and Esther Newberg. “Any aspiring New York Times bestselling author who has not yet been edited by Nyren,” the flap copy closes, “should take a number.”

You can see the complete cover art for The Nyren Factor thanks to one of his authors, James O. Born. Nyren emailed us to report that the jacket was in fact wrapped around a book, with custom stamping on the binding and blank pages that we suspect will be filled with inscriptions as his authors filter through his office in the days and months to come.

Join Baratunde Thurston (left), The Onion’s Director of Digital and author of How to Be Black, for an entertaining look at creative social media campaigns in our Social Media Marketing Boot Camp starting this Thursday, February 16. Other speakers include Morin Oluwole (Facebook), Michael Brito (Edelman Digital), and Tim Devane (bitly). Register now.