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Quirk Screens Book Trailer in Theaters

Quirk Books will bring a 30-second version of the “Sense and Sensibility and Sea Monsters” book trailer (embedded above) to televisions and multiplexes around the country–picking one theater in a number of carefully selected cities to test the trailer on the big screen.

Through Dec. 25, the trailer will screen at one theater in each of these cities: Berkeley, CA; Mountain View, CA; Cambridge, MA; Washington, DC; King of Prussia, PA, and New York, NY will see the 30-second trailer before every movie playing until Dec. 25th. In addition, the company is running the ad on Dish Network and DIRECTV channels that include: ABC Family, BBC America, Biography, Discovery Health, E!, Lifetime, Lifetime Movie Network, Ion, Oxygen, SoapNet, Style, and We.

What do you think? Are book trailers ready for prime time? Quirk publisher David Borgenicht had this statement: “The audience for ‘Sense and Sensibility and Sea Monsters’ is the same crowd that goes to see the Twilight movies and watches television programs like Dr. Who, The Ghost Whisper, and Buffy the Vampire Slayer. We’ve already had tremendous print and online coverage for the book. And since we had this great book video on our hands, it seemed natural to get it in front of movie-goers and TV viewers.”

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