InsideMobileApps InsideSocialGames 10,000 Words FishbowlNY FishbowlDC LostRemote TVNewser TVSpy AgencySpy PRNewser MediaJobsDaily UnBeige

Random House & Asda Team Up for Chantelle Mobile Marketing Campaign

NMA reports that Random House and Asda are looking to capture data on young, tech-savvy audiences via a mobile marketing campaign for Celebrity Big Brother winner Chantelle Houghton‘s new book, LIVING THE DREAM. The book has gone on sale in Asda outlets with a sticker attached driving consumers to a mobile site. The move, which continues through August, allows the publisher to collect valuable information about a demographic which it claims may not be typical book buyers. Visitors to the site are offered the opportunity to download free wallpapers and ringtones.

Mediabistro Course

Food Writing

Food WritingStarting October 8, work with the food features editor at Everyday with Rachel Ray to develop your portfolio! Gabriella Gershenson will teach you how how to write a successful food piece, conceive story ideas, land assignments to get attention from foodies, and build authority in the food writing community. Register now!