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Random House & Asda Team Up for Chantelle Mobile Marketing Campaign

NMA reports that Random House and Asda are looking to capture data on young, tech-savvy audiences via a mobile marketing campaign for Celebrity Big Brother winner Chantelle Houghton‘s new book, LIVING THE DREAM. The book has gone on sale in Asda outlets with a sticker attached driving consumers to a mobile site. The move, which continues through August, allows the publisher to collect valuable information about a demographic which it claims may not be typical book buyers. Visitors to the site are offered the opportunity to download free wallpapers and ringtones.

Mediabistro Course

Novel Writing: Editing Your Draft

Novel Writing: Editing Your DraftStarting July 16, workshop your novel in-progress with a published author! Erika Mailman's course will function as a workshop, with the emphasis on sharing your work for review and providing critiques for your peers. By the end of this class you'll have up to 75 pages of you novel workshopped and developed patterns to improve your writing. Register now!