Random House & Asda Team Up for Chantelle Mobile Marketing Campaign

NMA reports that Random House and Asda are looking to capture data on young, tech-savvy audiences via a mobile marketing campaign for Celebrity Big Brother winner Chantelle Houghton‘s new book, LIVING THE DREAM. The book has gone on sale in Asda outlets with a sticker attached driving consumers to a mobile site. The move, which continues through August, allows the publisher to collect valuable information about a demographic which it claims may not be typical book buyers. Visitors to the site are offered the opportunity to download free wallpapers and ringtones.

Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews.