Random House’s Digital Push

Following belt-tightening pension news last week, Random House rebounded this morning with a new strategy to digitize thousands of books–bringing John Updike, Harlan Coben, and countless other writers to an e-reader near you.

The company estimates that the expansion will take a few months, but it will increase the publisher’s ebook catalog from 8,000 books to 15,000 titles. As publishers shuffle into a grim holiday season, Random House is betting that digital books will flourish in a thrifty America. As the article explained:

“Random House’s vice president for digital operations, Matt Shatz, says e-book sales have increased by triple digit percentages in 2008, thanks in part to Amazon.com’s Kindle reader, but he declined to offer specific number. E-books remain a tiny part of the overall market, widely estimated in the industry at 1 percent or less.” (Via HuffPo)

Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews.