Read Your “Texts From Last Night” in a Book

The curators of a web-based collection of bad text messages, “Texts From Last Night,” just scored a deal with Penguin’s Gotham Books–giving readers a book-length collection of texts like “I just found ‘pokemon orgy’ in my search history” and a vast library of NSFW messages.

The site’s creators were represented by William Morris Endeavor’s Erin Malone, the agent behind the book, “Stuff White People Like.” The NY Observer looks at the deal and profiles Gotham editor, Patrick Mulligan. The editor has turned a number of blogs into books, including “Chuck Norris Facts” and “I Can Haz Cheezburger.”

Here’s a quote from Mulligan, explaining his method: “You have to be confident that you can curate the material in such a way that it still hits its audience while also taking advantage of the book medium. For the books that I’ve worked on … my aim is that the person in the bookstore who picks up a copy will fall in love with the material the same way as someone who stumbles onto the website.”

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.