Ready for 500 Book Trailers a Year? HarperCollins Is

When I wrote earlier this morning about a book trailer that “hints at some interesting possibilities when it comes to using short films to promote both fiction and nonfiction titles,” I swear I had no idea HarperCollins was about to announce the launch of an in-house digital video studio. That said, with plans to shoot “approximately 500 videos annually,” it’s not likely that this HarperMedia division will be creating the 22-minute cable-ready mini-documentaries I was dreaming about—probably more like three minutes of in-studio talking heads commentary. Here’s hoping that, at that pace, they don’t find themselves slipping into a “house style” that becomes as obvious and tiresome as the amateur productions with their clip art and public domain music have.

Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews.