Ready for 500 Book Trailers a Year? HarperCollins Is

When I wrote earlier this morning about a book trailer that “hints at some interesting possibilities when it comes to using short films to promote both fiction and nonfiction titles,” I swear I had no idea HarperCollins was about to announce the launch of an in-house digital video studio. That said, with plans to shoot “approximately 500 videos annually,” it’s not likely that this HarperMedia division will be creating the 22-minute cable-ready mini-documentaries I was dreaming about—probably more like three minutes of in-studio talking heads commentary. Here’s hoping that, at that pace, they don’t find themselves slipping into a “house style” that becomes as obvious and tiresome as the amateur productions with their clip art and public domain music have.

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