Publishing News reports that PR agency Taylor Herring Herring, has launched a new literary arm to develop its work in the book world. The agency, which promotes the Channel 4 coverage of the Galaxy British Book Awards and other Richard & Judy book initiatives, has appointed Ben Tisdall, formerly of Midas, as its Head of Arts and Literature. Taylor Herring Joint MD, James Herring, commented, “We have had a unique insight into the literary world in the past few years and believe that we can offer dynamic, imaginative and exciting campaigns that will propel authors and publishing clients into areas of the media that others can’t reach.”
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