Scene @ Art of Friendship Signing

Father-and-daughter team Roger and Sally Horchow sign copies of the St. Martin’s edition of The Art of Friendship, a guidebook they first sold online to Neiman Marcus and Horchow customers last year. I never ran into Gawker’s Team Party Crash, who appear to have been all over the Montblanc store snapping pics, but I did manage to say quick hellos to NYTBR editor Sam Tanenhaus and Times scribe Alex Williams, along with Malcolm Gladwell, who wrote about Roger Horchow as an example of awesome personal connectivity in The Tipping Point.

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.