Knopf chairman Sonny Mehta introduces author/illustrator Marisa Acocella Marchetto at the party celebrating the publication of Cancer Vixen, Marchetto’s “graphic memoir” of dealing with her breast cancer diagnosis. After Mehta’s speech, Paula Froelich of Page Six (looming in inset) added a few remarks of her own while Marchetto and Glamour editor-in-chief Cindi Leive (bottom right corner) looked on. Froelich also encouraged the guests, who packed Da Silvano and spilled out onto the sidewalk, to place bids in the silent auction of Marchetto’s artwork to raise funds for the Breast Cancer Research Foundation.
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Bring your Twitter efforts and information to life with this popular video app. Find out how in our Vine webcast taking place tomorrow, June 19 from 4-5 pm ET. Gemma Craven (left), EVP, New York group director of Social@Ogilvy, will discuss how her team has created interactive videos for brands to get their message heard. Register today.