During Apple’s Worldwide Developers Conference yesterday which introduced a $99 iPhone, ScrollMotion Inc. demonstrated the updated Iceberg Reader–promising to bring one million books, 50 major magazines, and more than 170 daily newspapers as the application expands.

Despite the fact that Apple CEO Steve Jobs once told the media “people don’t read anymore,” the e-reader company ScrollMotion had a coveted spot at Apple’s presentation.

Among the many new features on the app, Iceberg includes a new ease of downloading–using Apple iTunes as the transfer point: “Download books, newspapers and magazines straight to the Iceberg Reader via in-app purchase. Books download from iTunes straight to your phone.” (Via Publishers Weekly)