InsideMobileApps InsideSocialGames 10,000 Words FishbowlNY FishbowlDC LostRemote TVNewser TVSpy AgencySpy PRNewser MediaJobsDaily UnBeige

Should Publishers Build Apps for Cars?

Today on the Morning Media Menu, Buddy Media communications VP Joe Ciarallo shared a dispatch from the floor of the Consumer Electronics Show (CES). He told us how publishers are developing content for a very unexpected new platform: cars.

Ciarallo explained in the interview: “NPR has built an app for Ford cars. Obviously, NPR listeners spend a lot of time listening in the car. Now Ford has an app platform for their vehicles, and NPR built a voice-enabled app for your car. You can get in your car and say, ‘Give me the news’ and boom, Morning Edition comes on. That was an interesting, thinking about the automotive company as a media platform, we’re seeing more there.”

As cars get more advanced, audiobook producers, podcasters, literary app developers and publishers should get involved in this space–a great way to bring books to a new kind of reader.

Mediabistro Course

Nonfiction Book Proposal

Nonfiction Book ProposalStarting September 4,work with a literary agent to complete a full proposal that wins an agent and a contract! Ryan Harbage from The Fischer-Harbage Agency, Inc. will teach you how to convey your idea in a winning book proposal format, write your proposal letter, understand the nuts and bolts of the nonfiction book industry, and more. Register now!