InsideMobileApps InsideSocialGames 10,000 Words FishbowlNY FishbowlDC LostRemote TVNewser TVSpy AgencySpy PRNewser MediaJobsDaily UnBeige

Simon & Schuster Imprints Jockeying for Rove Memoir

So much for yesterday’s item about the perceived slowness of the Karl Rove auction. Observer book man Leon Neyfakh, who’s a bit more plugged into this sort of thing than Crain’s New York Business, reported late yesterday afternoon that Rove’s memoir is pretty much locked in at Simon & Schuster, with the only question being whether the house’s new conservative imprint, Threshold, or the less easily categorized (though once classically libertarian) Free Press will pick up the tab.

As Neyfakh explains, both imprints “essentially held hands throughout the auction process and never bid against each other at any point,” thanks to S&S corporate policy regarding auctions, “and now that they’re the only two interested parties remaining, the subject of money is unlikely to be up for discussion. Rather, Mr. Rove and his representative, DC lawyer Robert Barnett, have to decide based on other, perhaps less quantifiable factors, whether Free Press or Threshold would be a better fit.” Which usually means “who’s got the better marketing proposal?”, but in this case, you have to figure that both sides have an equally good shot of guaranteeing him a 60 Minutes interview… Anyway, he’ll probably make up his mind by Friday.

Mediabistro Course

Content Marketing 101

Content Marketing 101Starting September 8, get hands-on content marketing training in Content Marketing 101! Through a series of webcasts, content and marketing experts will teach you the best practices for creating, distributing and measuring the results of your brand's content, including how to develop a content marketing plan, become a content marketer, and more. Register now!