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Simon & Schuster Sets up Shop in India

PW Daily’s Rachel Deahl reports that Simon & Schuster is the latest publisher to see the Indian publishing market’s potential for profit and prosperity. Following Penguin and HarperCollins‘ lead, S&S will produce and market select titles from its American and U.K. lists – the first of which will be Mira Kamdar‘s PLANET INDIA, slated for publication by Scribner next month. Cyrus Kheradi, v-p and group sales director of S&S’s international division, will oversee titles for the India program along with Indian regional sales manager Rahul Srivastava. The division will based at the New Delhi office S&S established last year.

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