Sluggish Dollar Affects Penguin Results

Pearson, parent company of Penguin, has reported its 2007 interim results. Its education unit increased sales by 7% and moved into first-half profit of 5m pounds, while Penguin revenues were up 1% with profits 11% higher. “Our half-year results are always just a hint of our potential for the year, but certainly a strong hint this year,” said chief executive Marjorie Scardino. “Penguin’s publishing and profit are both solid and promising, as is its approach to change in publishing; and in Education we continue to set the pace as we use technology to personalize learning.”

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.