Sony Reader Decked in Pink, Loaded with Romance

Harlequin is teaming up with Sony for a Valentine’s-themed Sony Reader that, in addition to the hot-pink skin, comes bundled with 14 romance novels that only exist in e-book format, plus enough memory on the hard drive to store about 100 more. Only 200 of the $320 (update: make that $299) “Book of Love” will be sold.

A bundling deal like this seems like an effective way to get people over the “I’m paying hundreds of dollars for this thing, and I don’t get any books to start?” hurdle. Anyone want to put odds on when Amazon.com lets some publisher alter the casing of a Kindle?

Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews.