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S&P Cuts Borders’ Stock Value

Shelf Awareness reported this morning that Standard & Poor announced that it is recommending that Borders‘ stock value be cut from 3 stars (hold) to two stars (sell) despite the expected increase in sales generated by July 21′s expected release of the final Harry Potter book. But a “disappointing holiday sales results” means S&P thinks margin pressure will mount due to a highly promotional environment.

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