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Steve Jobs: “People Don’t Read Anymore”

Blogging from MacWorld, NYT techmeister John Markoff discovers Steve Jobs‘s disdain for the Amazon.com Kindle:

“It doesn’t matter how good or bad the product is, the fact is that people don’t read anymore,” Markoff quotes the Apple CEO. “Forty percent of the people in the U.S. read one book or less last year. The whole conception is flawed at the top because people don’t read anymore.”

Actually, that’s not true: The statistic cited in the National Endowment for the Arts white paper “To Read or Not to Read” was that, in 2002, 43 percent of Americans over the age of 18 did not read at least one book not required for work or school. But that’s not the point. The point, as I’ve said before, is that negative attitudes like that won’t save literacy. If we want people to start believing that reading is a fun way to spend one’s leisure time, defeatist statements about how nobody reads and nothing’s going to change that are exactly the wrong way to go about doing it.

You could also argue that the Kindle is good for reading other things besides books, or that it’d be a swell tool for the school or workplace, if you really wanted to nitpick.

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Thursday May 23: Real Talk about Life after Publication

These days, writers aren’t just writers: They’re social-media mavens, seasoned public speakers, and one-person publicity machines. And they still have to find time to write their books! Find out what life is like once you've landed that dream book contract in a free web chat with young-adult authors Elizabeth Norris (Unraveling and Unbreakable) and Brodi Ashton (Everneath and Everbound) — plus special guest Kristin Rens, editor at HarperCollins imprint Balzer + Bray. Thursday, May 23 at 7:00 p.m. ET. on Figment.com.