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Posts Tagged ‘advertisement’

Muhammad Ali Sues Kobo Over Slogan

Boxing champion Muhammad Ali has filed a lawsuit against the eReader and digital bookselling company, Kobo.

Bloomberg reports that Ali’s complaint alleges that Kobo used his famous slogan, “float like a butterfly, sting like a bee,” without consent. The slogan and Ali’s name both appeared in a Kobo advertisement featured in The New York Times.

Here’s more from the article: “Ali, 69, seeks a court order blocking Kobo’s use of the slogan and unspecified damages. The advertisement ‘made commercial use of the Muhammad Ali slogan and Muhammad Ali’s name without permission from or compensation to Muhammad Ali Enterprises,’ according to the complaint.” (via Publishers Lunch)

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Jay-Z Memoir Pages Scattered Around World in Scavenger Hunt

If you’ve got time to spare, money to burn, and an desire to read Jay-Z‘s memoir Decoded before its release date, join the new Bing.com sponsored advertising campaign.

Specific pages of Jay-Z’s memoir will be available at different locations. Fans can join the scavenger hunt and locate these pages using the Bing.com/Jay-Z site. There are prizes as well. Players who discover the pages first can win signed copies of Decoded. The grand prize is a trip to Las Vegas to see Jay-Z and Coldplay play a New Year’s Eve in concert.

The New York Times spoke with David Droga, the Droga5 creative director who oversaw the New York campaign. An excerpt: “While about half of the pages will be displayed in traditional outdoor advertising like billboards, the rest will be offbeat, printed in one instance on the bottom of a hotel swimming pool, in another on the lining of jackets in a store display window, and in another on the felt of pool tables in a pool hall.”

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