The publisher explained that the idea is came from reader demand. Author Tessa Dare explained: ”I know that DRM can be a frustration for honest, paying readers who just want to purchase and read books on their preferred devices.  Avon’s experiment will help me reach a new segment of the digital readership.”

Avon has also launched a new Facebook app, the Avon Social Reader, that lets users read excerpts from upcoming Avon releases and share this content with their friends. AppNewser has more: “Up to 20 percent of each book will be available to read. The content includes social media share buttons, and the app will connect to e-commerce links so that customers can buy the eBooks if they like them. Avon got the idea after doing a survey that found that  romance readers spend a lot of time talking about their favorite books in social networks.” continued…

New Career Opportunities Daily: The best jobs in media.