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Posts Tagged ‘Alison Flood’

Penguin UK Goes Retro with Covers

Penguin is reissuing 36 recent bestsellers in the classic Penguin paperback look to mark its Publisher of the Year win at the British Book Awards, according to the Bookseller‘s Alison Flood. Its initial print run for the series totals 815,000 copies. The “Penguin Celebrations” titles, ranging from Pat Barker‘s REGENERATION to Donna Tartt‘s THE SECRET HISTORY to Meg Rosoff‘s HOW I LIVE NOW, will be published on 6th September in six of the classic Penguin designs given “a modern reworking” by Penguin Press art director Jim Stoddart. They are slightly larger than the original Penguin pocket size in B format, and all books are priced at £7.99.

“We wanted to celebrate being Publisher of the Year, not just through marketing but also through our publishing,” said publishing director Tony Lacey. He said the look had “a hint of retro as well as being chic” and added that the pricing point was a “homage” to the original Penguin principle of a uniform paperback pricepoint of sixpence (though the percent difference between then and now is rather staggering…)

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Orion Injects Music Into Rebus Marketing Campaign

Orion is running the first ever publisher promotion with music-based social networking site Last.fm as part of its year-long campaign for Ian Rankin‘s final Inspector Rebus novel, reports the Bookseller’s Alison Flood. Orion’s promotion, which begins on August 16th, will see a dedicated area of the site host exclusive Rankin/Rebus top 20 playlists, with a Rankin essay on music, an author video, audio extract and cover image of the as yet untitled book. Banners and ads will drive users to the Rebus area; the page will click through to Amazon for pre-ordering of the novel, which will be published in the UK on September 6th.

“I really wanted to focus on the music aspect of the books as this potentially will be Rebus’ swansong, and I think that there are so many opportunities now to exploit the specific cultural and musical crossovers that are important to Ian’s writing,” said senior marketing manager Claire Brett. “Working with Last.fm will enable us to invert this relationship – we’ll introduce new fans to the books via the music.”

Bloomsbury Spends Big Money for Financial Database

The Bookseller’s Alison Flood reports that Bloomsbury has signed a seven year partnership for its electronic finance database with a “major” international financial organisation. The publisher, which first flagged up the possibility of the rights deal in April, believes it will “address a huge market and generate revenues for the next 10 years and beyond”. The database, “Finance-The Ultimate Resource”, offers up-to-date financial advice for finance professionals, both in print and online, along with daily updates, podcasts, video streaming and online events for the global financial community. Bloomsbury expects the profit impact of the new contract to arise between 2008 and 2014.

Sales Boost for EUK

The Bookseller’s Alison Flood reports that Woolworths subsidiary EUK saw third party sales for the 25 weeks to 28th July increase by 36.2%, the company said today, in what it described as “a period of considerable operational change and challenge for the business. Woolworths said that the books market “continues to perform solidly” for EUK, but the traditional music market is in decline. The games market is showing strong growth, while sales of DVDs have been higher than anticipated, “in part because of the unseasonable weather”. The news follows the Competition Commission‘s move last week to provisionally clear EUK’s acquisition of Bertrams.

Little, Brown UK Buys Piatkus

The Bookseller’s Alison Flood reports that Little, Brown Book Group has acquired independent publisher Piatkus Books. Founder Judy Piatkus will continue as m.d. until the end of the year, when she will retire from publishing. Piatkus, which has a turnover of around £10m, will become an independent imprint within Little, Brown. It will continue trading at its current premises until the end of October, after which the team will move to Little, Brown’s new offices at 100 Victoria Embankment.

Little, Brown said it would ask “the majority of the directors and staff” to stay with the business. It added that while a small number of staff may not have continuing roles within Piatkus, they would wherever possible be offered jobs within Little, Brown or the wider Hachette Livre UK group to keep job losses “to an absolute minimum”. The news may quell some rumors of Little, Brown’s eventual demise as an independent imprint within the Hachette rubric, but then again, let’s talk again in six months, shall we?