After reading the news, this GalleyCat editor contacted the bloggers’ agent, Jason Allen Ashlock from Movable Type Literary Group. We asked one burning question: What do these authors bring to the jaded world of blog-to-book deals that we haven’t seen before?
Ashlock responded: “The blog to book projects seem tired because so many of them have been one-trick ponies. They’re based around a gimmick: They tell a joke and then they tell it again and again. Image, caption, laugh. Image, caption, laugh. Their concepts are thin. The ones that have been really successful, and have a chance of making the backlist, have had a clear editorial voice: there’s an honest critique or cultural observation built into the ostensibly humorous project.”
He continued: “Stuff Hipsters Hate appealed to me for two reasons. First, it was a Tumblr site, so it had already been formed in a community and so wasn’t just being read, but was part of a subculture’s conversation about itself. I really think Tumblr is far superior in many ways to other blogging platforms because of this community dynamic.”