The New York Times revealed today that trade publisher Hanley Wood and sports journalism site The Big Ten Network use Narrative Science software to write computer-generated stories.

In all, 20 customers use the software–but Narrative Science would not reveal the complete client list. Hanley Wood digital media and market intelligence unit president Andrew Reid explained in the story: “The company had long collected the data, but hiring people to write trend articles would have been too costly.”

What do you think? The Narrative Science technology could potentially impact many corners of the writing trade. The company has a long list of stories they can computerize: sports stories, financial reports, real estate analyses, local community content, polling & elections, advertising campaign summaries sales & operations reports and market research.

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