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Posts Tagged ‘Bantam Dell’

Bantam Dell Doubles Paperback Format Fun

Upon first reading Rachel Deahl‘s story in PW Daily yesterday, I couldn’t help but wonder how feasible Bantam Dell‘s upcoming Discovery imprint – which will publish select titles in trade and mass market paperback – would be. But then, enough publishers (think McAdam/Cage or many a UK publisher) have simultaneous hardback/paperback releases that do rather well, so why not? And whether to publish a book in mass market or trade paperback is one of the toughest decisions in the editorial boardroom, according to Bantam Dell’s senior v-p and executive director of publicity, Barb Burg, so from February 2008 on they’ll roll out titles in both formats starting with Tess Stimson‘s UK bestseller THE ADULTERY CLUB.

Announcing a seven-figure marketing campaign behind the list, Deahl reports that Bantam Dell is taking a pricey gamble on whether offering readers and booksellers more choice will help them sell more books. The “dream”, Burg said, is to see some accounts take both formats and have booksellers sell the same title, in paper and trade paper, side by side. And, as Bantam Dell president Irwyn Applebaum noted, bring these authors to market with “immediacy and impact.”

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Yes, Virginia, Harry Potter Changed the Publishing Industry

As sales of HARRY POTTER AND THE DEATHLY HALLOWS climb enough to sell out its first printing – prompting Scholastic to up the number of copies in print to 14 million – AP’s Hillel Italie asks a slew of publishing movers and shakers how Harry Potter has changed the industry. First, no book could have possibly sold this quickly. “With Potter, you have almost a perfect storm of events,” said Steve Ross, president and publisher of Collins, a division of HarperCollins. “You have changes in technology and capacity, the synergy that worked so effectively between the books and the movies, and, most importantly…they were books of startling quality.”

Doubleday Broadway president and publisher Steve Rubin credits Potter for changing the way the imprint will market the next book by Dan Brown. “I surely would hesitate before trying to do something like 12 million copies…but thanks largely to Potter, we can think about numbers we wouldn’t have imagined before.” Other ways Harry Potter changed and was changed: fewer distribution hubs causing more efficient delivery patterns; better technology enabling email use for manuscript delivery, supply and demand updates and communication; and a blockbuster mentality helped by the movies. “It wasn’t conceivable for a hardcover book to have that kind of sales, even for a book as sought after as Jaws,” said Random House spokesperson Stuart Appelbaum. “At that time, the mass market paperback was the format for multimillion sellers. But mass merchandisers weren’t selling as many books, and at the same velocity, as they do today.”

Dolby’s Imprint at Random House UK is Named

The Bookseller reports that Trevor Dolby and Rosie de Courcy‘s new imprint at Random House UK has been named Preface Publishing. The announcement comes simultaneously with the launch of the imprint’s Spring 2008 list, comprising A POINT OF VIEW by Lisa Jardine and THE CLEANER by Brett Battles (a debut spy thriller published this month by Bantam Dell.) Dolby, formerly publisher at HarperCollins, joined Random House in April to set up Preface as a new list straddling non-fiction and fiction. “I am delighted that Preface has developed at such a fast pace since its inception in April,” he said. “It is very exciting to be able to formally name the imprint and give it a strong identity.” De Courcy joined the company as publishing director in March.

Knopf Names Dobrowolski Assistant Manager, Domestic Rights

Knopf announced yesterday that Thomas Dombrowolski has been named Assistant Manager of its Domestic Rights Division. “Since his arrival two years ago, Thomas has become a key member of the department, demonstrating a keen awareness of the rights marketplace,” said Domestic Rights Director Sean Yule in the announcement. “He has a good sense of what can work as an excerpt and has arranged major serial placement for authors including Daniel Kehlmann, Olaf Olafsson, Marjane Satrapi and Neal Pollack.” Dombrowolski began his publishing career in 2002 as an assistant in the contracts department at Doubleday Broadway, and has also worked at Bantam Dell and HarperCollins.

Bantam Dell Joins the Second Life Fray

As first reported by PW Daily and now picked up by Ed Nawotka at Bloomberg, Bantam Dell has announced that it is the latest publisher to set up shop in the virtual world of Second Life. Fittingly, they’ve chosen Dean Koontz and his newest novel THE GOOD GUY (slated for publication on May 29) as their launch title there. At 9 PM tonight, Koontz will give a virtual reading from the book, assisted by a pair of Bantam Dell employee avatars with the literary-sounding names of Beatrice Scintilla (really Betsy Hulsebosch, senior vice president and director of creative marketing) and Horatio Ruggles.

Since its creation by Linden Lab in 2003, Second Life, a 3-D online world in which people roam a fictitious but familiar environment in the form of digital avatars — that is, computer representations that look, walk and misbehave much like real human beings, has attracted more than 4 million users worldwide.”We think Second Life represents the next dimension of social networking,” Hulsebosch said to Nawotka. “It’s three-dimensional. You physically create the world around you. We think the people who are drawn to that sort of experience would also be drawn to books.”