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Posts Tagged ‘Bethanne Patrick’

Pinterest Marketing Ideas from the Pros

Pinterest now counts 11.7 million unique users, and one BEA panel helped writers learn how to use the site for book promotion.

At a BEA, KMS Public Relations president Kathleen Schmidt moderated a “Pin it on Pinterest: Driving Traffic to Your Brand” panel. The experts included Wall Street Journal pop culture reporter Katherine Rosman, Book Riot executive editor Bethanne Patrick and Book Riot community manager Rebecca Schinsky.

During the presentation, Rosman recalled how she met the founders of Pinterest when they were working out of a small Palo Alto apartment last August. Since those humble beginnings, this photo-sharing site has risen the ranks and become the third most popular social media platform in America.

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Bethanne Patrick Joins Shelf Awareness

Bethanne Patrick (pictured, via) has joined Shelf Awareness.  According to the publishing site, Patrick will serve as “editor of our upcoming consumer publication.”

We reached out to the site, but no more details were offered about the new publication. Patrick is known as The Book Maven on Twitter and has written two books for National Geographic. Her book reviews have appeared in a number of publications, including O the Oprah Magazine and The Washington Post.

Here’s more from Shelf Awareness: “From 2008 until early 2011, Bethanne hosted The Book Studio for WETA-PBS, an online author interview show. She was a contributing editor to Publishers Weekly, editor of AOL Books from 2004-2007 and from 2001-2004 was an editor for Pages magazine, where she wrote the ‘Global View’ column.”

Richard Russo Review Draws Fire

russonovel.jpgNewsweek writer Jennie Yabroff raised literary eyebrows yesterday, reviewing Richard Russo‘s new novel, “That Old Cape Magic,” and asking readers: “Is Author Richard Russo A Misogynist?

Here’s an excerpt from the essay: “The flip side of veneration is resentment, and Russo’s books simmer with hostility toward women in general … The way Russo tells it, women are bitches, bovine, and dumb (but shrewd); like witches, and their familiars, cats, they have magical powers to summon misfortune on any man who crosses them.”

A number of literary types responded passionately and Twitter overflowed with defenses of Russo. Over at The Book Studio, Bethanne Patrick responded with a long, thoughtful essay: “Where [Yabroff] sees foils, I see detailed portraits of women whose lives have been forever changed and sometimes ruined by the actions of men…” Reviewer and blogger Edward Champion posted a letter to the editors of Newsweek.

Amazon.com, Inc. to Acquire Zappos

tonyhsieh01.jpgYesterday Amazon.com, Inc. agreed to acquire the bustling online shoe e-retailer Zappos in a $850 million deal–a surprise move from the super-bookseller.

Today on the Morning Media Menu, we wondered if Amazon hopes to bring some of Zappos CEO’s Tony Hsieh (pictured) famous customer service and corporate culture to Amazon’s sprawling empire. Click here to listen to the whole show.

Twitter users played with the news all night. Bethanne Patrick appealed to Amazon’s nearest competitor, tweeting: “BN.com, I demand that u now purchase Piper Lime so I have choice when it comes to books AND shoes.” And Erin McInnis remembered how Amazon recently removed Kindle books remotely, tweeting: “Does this mean Zappos can come into my closet & take back my shoes???”

Publishers Weekly’s Revamped Website – Now with Blogs!

My initial reaction to PW’s brand-spankin’-new website was something on the order of a kvetch of “but why can’t I find anything?” Then I remembered that I tend to lose my keys every other minute and scatter things around the house, so my judgment on this part may be somewhat impaired. It’s more that things aren’t where they used to be, and the redesign does focus content more towards the center.

And of course, there are blogs. Lots of them. It’s great to see Bethanne Patrick‘s revived reader-centric Book Maven Blog, and Karen Holt‘s “The Morning After” is ideally suited to the blog format (even if pictures are scarce, odd for a party and lunch-focused blog). The jury’s still out on the other blogs, though Alison Morris‘s “ShelfTalker” can no doubt feed into the growing children’s lit blog presence and market. PW even promises podcasts, too, though the only one up right now is an old editorial from Sara Nelson.