InsideMobileApps InsideSocialGames 10,000 Words FishbowlNY FishbowlDC LostRemote TVNewser TVSpy AgencySpy PRNewser MediaJobsDaily UnBeige

Posts Tagged ‘Book Industry Study Group’

Survey Finds 75% of College Students Stick to Print Textbooks

According to the Book Industry Study Group (BISG)‘s “Student Attitudes Toward Content in Higher Education” survey, 75 percent of college students prefer print textbooks over digital versions.

eBookNewser noted that 12 percent of those surveyed had purchased eBooks for convenience and lower prices.  This group consisted primarily of men pursuing MBAs and long-distance learning students.

The BISG survey also revealed: “Renting a textbook – rather than purchasing or downloading – was preferred by 11% of surveyed students … Survey respondents said they often buy previous editions of a textbook (16% did this for their current class ) or international versions (18% did this at least once) … Print study guides, Campus Learning Management Systems – such as Blackboard and WebCT – and diagnostic self-tests held high value for survey respondents.”

Mediabistro Course

Women's Magazine Writing

Women's Magazine WritingPitch and publish in women's magazines with the health director of Family Circle! Starting September 30, Lynya Floyd will teach you how to wow editors with stories they want and need for their publications. You'll learn how to workshop pitch letters to endure editors will read them, master the voice and tone of women's magazines, find sources, and connect with other writers in the industry. Register now!

HP-19: Effect on Children’s Books Sales

In one of the least surprising bits of publishing news out this week, the New York Times’ Alex Mindlin reports that children’s book sales in 2006 rose last year at a rate that disappointed the industry, according to a report released in June by the Book Industry Study Group. Granted, that’s just like saying the profit margin wasn’t as high as it should have been even though there was still money to be made, but no matter: sales rose 2.5% in 2006 and 9.4% in 2005. The difference? Well, you can guess.

And the Harry Potter effect demonstrates a truth about sales of children’s books: they are highly volatile and dependent on blockbusters. “It is unquestionably the most volatile sector, because it’s hit-driven,” said Albert N. Greco, a senior researcher at the nonprofit Institute for Publishing Research, who analyzed the data in the study. So it should follow that 2007 will see another major spike in sales, except that the industry is looking ahead and projecting much doom and gloom. Because, as Greco points out, “There’s real concern about who’s going to replace Rowling in juvenile numbers.”

Publishing Statistics Galore

During BEA, the Book Industry Study Group released statistics on book sales and buying habits during 2006, reports the New York Times’ Motoko Rich. Publishers sold 3.1 billion books in 2006, up just 0.5 percent from the 3.09 billion sold the year before, according to Book Industry Trends 2007, an annual report that looks at sales in the United States. As a result of higher retail book prices, net revenue climbed 3.2 percent, to $35.7 billion from $34.6 billion. Competition from other media is stronger than ever, the overall economy remains tight and, said BISG senior researcher Albert Greco to the AP, the industry may be too old to expect truly dramatic expansion. “The book business has been around for centuries. It’s a mature business, and it’s hard to get tremendous growth.”

Meanwhile, a new study attempts to understand the buying habits of the average American women. According to the Women and Books 2007 study, she is 45, married, has a bachelor’s degree, lives in a large city (population of 500,000 or more) and possesses an annual household income of $88,625. Among the many statistics generated, the study found the average woman purchased an average of 28 books for herself or others, spending $280 on non-fiction titles and $147 on fiction titles. More than 2,000 women took the comprehensive survey and 1,601 responses were validated for use in the study’s final results.