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Posts Tagged ‘Boulder Book Store’

Should Bookstores Charge for Author Events?

Many independent bookstores across the country are considering charging for in-store author events. According to The New York Times, bookstore owners feel that too many people use their businesses as a place to research new titles and later buy the books online.

Here’s more from the article: “Roxanne Coady, the owner of R. J. Julia in Madison, Conn., was one of the first prominent booksellers to begin charging for events about five years ago, a move that she considered ‘desperate’ at the time. A ticket to get in, she said, generally can be paid toward the price of a book … About 10 percent of her revenue now comes from events, which are held about 200 times a year.”

Do you think bookstores should charge for author events? In May, Boulder Book Store implemented an admissions policy for store events. New York City’s McNally Jackson Books will charge for some events once they finish building a lower level events space.

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Boulder Book Store To Charge $5-$10 for Author Events

In May, Boulder Book Store will begin charging fees for author events. According to DailyCamera.com, attendees can expect to pay $5 to $10 for admission. Each ticket will be accompanied by a $5 coupon towards the cost of the book or any purchase the day of the event.

Owner David Bolduc emailed customers to explain: “Publishers place certain expectations on us when we host events, and so in order to continually attract authors, we must fulfill these expectations. Oftentimes, in return for sending an author to a bookstore, publishers expect us to attract a certain number of people and sell a certain number of books.”

Is it fair for bookstores to implement this policy? The store typically hosts 170 events per year. One May event features popular teen writer Sarah Dessen. The top of the event page currently proclaims: “this event is free & open to the public.” With this new policy, perhaps that won’t be the case anymore. (via BookTV)

EDITOR’S NOTE: This post was updated for clarification.