Chronicle Books will publish the official companion to the Game of Thrones television series, Inside HBO’s Game of Thrones. Unlike most book trailers, this video visited the set of a popular TV show.

As of this writing, the trailer has received more than 36,000 views. The $40 book will be released on October 1st, containing 300 color images and photographs.

Series screenwriter Bryan Cogman write the book. Showrunner David Benioff partnered with screenwriter D.B. Weiss for the foreword. Series author George R.R. Martin also wrote a preface.

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