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Posts Tagged ‘Captain Underpants’

Dav Pilkey to Publish Two New ‘Captain Underpants’ Titles

Captain Underpants will return in 2012. Author Dav Pilkey has two new Captain Underpants titles in the works for Scholastic: Captain Underpants and the Terrifying Return of Tippy Tinkletrousers (due out August 28, 2012) and Captain Underpants and the Revolting Revenge of the Radioactive Robo-Boxers (due out January 2013).

Here’s more from the release: “In his ninth epic Captain Underpants novel, Dav Pilkey takes readers back in time to the carefree days of kindergarten, when the worst thing heroes George and Harold had to face was NOT an evil mad scientist or an alien cafeteria lady but a sixth-grade bully named Kipper Krupp, the nephew of their clueless school principal.”

The books will have a first printing of one million copies apiece.

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How Publishers Can Attract Young Boy Readers

Although it’s difficult to get any child to read, the boys’ market particularly challenges publishers. According to The Washington Post, girls are more willing to try a broad range of genres while boys tend to be more picky.

Michael Sullivan, author of Connecting Boys with Books, offered this observation in the article: “Boys feel far more uncertain about their reading than girls do, so they’re less likely to take a chance. Studies show that psychologically, boys are known for overestimating their abilities in many areas. The one area where boys consistently underestimate their abilities is in reading.”

One factor publishers should take care on is cover design; inserting humor can really attract a young male audience. Two examples include the Captain Underpants and Diary of a Wimpy Kid series. Another way to grab both girl and boy fans is by writing stories with empowering lead characters; Harry Potter and The Hunger Games enjoy great popularity with both gender groups.

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