Christopher Pike - GalleyCat http://www.mediabistro.com/galleycat The First Word On the Book Publishing Industry Copyright 2013 Wed, 22 May 2013 20:00:16 +0000 http://blogs.law.harvard.edu/tech/rss http://wordpress.org/?v=3.4.1 Gretchen McNeil: ‘The setting of a horror story is as important as the plot.’ Happy October! In honor of the Halloween season, we’ll be interviewing horror writers to learn about the craft of scaring readers. Recently, we spoke with young adult novelist Gretchen McNeil.

In September, HarperCollins Children’s Books published McNeil’s latest novel. When Barnes & Noble decided not to carry this title in their stores, she launched an internet marketing campaign called the “Army of TEN” and offered incentives for readers who helped to promote the book.

Currently, this title holds the #88 spot on Amazon’s list of bestselling teen books in the “mysteries” category. Check out the highlights from our interview below…

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]]> Maryann Yin http://www.mediabistro.com/galleycat/gretchen-mcneil-the-setting-of-a-horror-story-is-as-important-as-the-plot_b58498#disqus_thread http://www.mediabistro.com/galleycat/gretchen-mcneil-the-setting-of-a-horror-story-is-as-important-as-the-plot_b58498 http://www.mediabistro.com/galleycat/?p=58498 Thu, 04 Oct 2012 00:23:45 +0000