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Posts Tagged ‘Connect’

Why You Should Own Your Domain Name

Having an online presence is critical for writers to market their work. In a recent blog post, author John Scalzi urged writers to purchase their own domain name online.

Scalzi (pictured, via) reminded readers that before Facebook, Internet users migrated between AOL, Friendster, MySpace and other sites. He encouraged writers to use trendy tools to connect with readers, but stressed the importance of owning a steady domain like “www.yourname.com.”

Here’s an excerpt from his blog post: “If you’re going to be online, it’s best to have a site that isn’t at the whims of stock evaluation, or a corporate merger, or an ambitious executive’s ‘content strategy,’ or whatever. Ultimately, your online home should be something you control, and something you can point the people at Facebook (or MySpace, or Friendster, etc) to. Having one’s own domain isn’t always simple and has its own share of headaches (as you will find if you ever have the need to change your ISP), but at the end of the day what it has is stability.”

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Women's Magazine Writing

Women's Magazine WritingPitch and publish in women's magazines with the health director of Family Circle! Starting September 30, Lynya Floyd will teach you how to wow editors with stories they want and need for their publications. You'll learn how to workshop pitch letters to endure editors will read them, master the voice and tone of women's magazines, find sources, and connect with other writers in the industry. Register now!

10 Months In, A Tepid Response to the Sony Reader

The Sony Reader may have arrived with serious splash ten months ago, but as Business Week reports, reviews of the tiny handheld book-reading device have been tepid at best, and Sony has consistently declined to release sales figures, which just might tell you something. Many users say they are unhappy with the interface (too many buttons and not intuitive) and complain that books for the Reader can only be purchased at Sony’s online service, Connect. Less than a tenth of the titles on the shelves of your average Barnes & Noble or Borders are available at Connect. Lisa Phillips, a vice-president at Random House Direct who received her Sony Reader as a gift last December, is turned off by Sony’s closed system. “An open format where you could go to different places and not just use their system would be helpful,” she says.

So Sony has decided to roll out with a few bells and whistles, especially on the marketing front. The price has been cut by $50 and Sony is offering new buyers, who are also registered Connect users, credit for 100 free classic titles, such as GREAT EXPECTATIONS and MOBY DICK. “In terms of timing, with people going back to school, there is a lot of interest in classic literature,” said Jim Malcolm, director of marketing for Sony Electronics. “It gives people an incentive to buy.” They also plan a more targeted approach to travelers instead of the broad-based campaigns of old. But will it work? With Amazon fast approaching with its own reader, Kindle, Sony might be left behind – or the battle for e-book readers’ eyeballs may rage for quite some time…