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Posts Tagged ‘David Gessner’

David Gessner Successfully Targeted Barack Obama in Book Video

Author David Gessner recently targeted President Barack Obama in a book video. In the video embedded above, he shared five reasons on why the President should read his book, My Green Manifesto: Down the Charles River in Pursuit of a New Environmentalism.

According to The Boston Globe, it worked (with a little help from a newspaper column). Obama’s two young daughters, Sasha and Malia, were reportedly seen carrying a bag full of books that included Gessner’s nonfiction title.

What book would you recommend to the president?

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Mediabistro Event

“Vine: Create Quick Social Video to Market Your Brand” Webcast

Bring your Twitter efforts and information to life with this popular video app. Find out how in our Vine webcast taking place tomorrow, June 19 from 4-5 pm ET. Gemma Craven (left), EVP, New York group director of Social@Ogilvy, will discuss how her team has created interactive videos for brands to get their message heard. Register today.

Naturalist & Writer John Hays Has Died

Naturalist and writer John Hay (pictured, via) passed away on February 26th at 95-years-old.

Hay wrote eighteen titles, including: In the Company of Life, Mind the Gap: The Education of a Nature Writer, and The Run. In 1965, he won the John Burroughs Prize for The Great Beach. According to The Cape Code Times, he co-founded the Cape Cod Museum of Natural History and served as museum president for 25 years.

Author David Gessner profiled Hay in his book, The Prophet of Dry Hill. In a tribute at Beacon Broadside, Gessner wrote: “John had spent a lifetime fighting to both live inside and preserve that wildness, and it was often a depressing fight. He watched the things he loved about Cape Cod be defiled, and watched the rest of the country head in the same direction … Worse John had been consistently ignored and misunderstood, labelled impractical and airy and snobbish. This hurt, but it didn’t stop him.”