Melville House Opens Publishing Company in London
Brooklyn-based publisher Melville House will open a British publishing company in London called Melville House UK.
Founders Dennis Johnson and Valerie Merians announced the news, hiring 4th Estate marketing executive Zeljka Marosevic as director of marketing. The company will begin with the publisher’s U.S. books, but should be acquiring new books by the end of the year. Here’s more from Johnson:
Our classics line, The Art of the Novella, has always done well in Britain, but sales of our other U.S. titles have grown explosively there over the last few years, some of the best writing we’ve published lately has been by British writers, such as Lars Iyer and Lee Rourke; we’re winning British book awards, I hear more and more from British booksellers and media about our books … And so rather than simply expand our US company’s operations here, we wanted to form a distinctly British company that would respond more particularly to that kind of welcome. It’s not a branch, nor an office. It’s a distinct, British company.

These days, writers aren’t just writers: They’re social-media mavens, seasoned public speakers, and one-person publicity machines. And they still have to find time to write their books!
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