Author and actor James Franco makes a cameo in the book trailer for Gary Shteyngart‘s upcoming novel, Super Sad True Love Story.

The trailer also includes cameos from authors Edmund White and Mary Gaitskill–taking a peek at his work with MFA students as well. What do you think? Will cameos be the next big trend in book trailers?

Here’s more from the site: “The author of two critically acclaimed novels, The Russian Debutante’s Handbook and Absurdistan, Gary Shteyngart has risen to the top of the fiction world. Now, in his hilarious and heartfelt new novel, he envisions a deliciously dark tale of America’s dysfunctional coming years—and the timeless and tender feelings that just might bring us back from the brink.”

Earlier this year, we wrote about Shteyngart’s eBook dystopia. (Via Vulture)