That’s the spooky book video for Ben Marcus‘ new book, The Flame Alphabet. Artist and author Erin Cosgrove created the video, offering this important advice for aspiring book trailer makers: “do it out of enthusiasm, terror and fun, and not as a job.”

This collaboration should inspire more writers, as 99 percent of book trailers could use some help from a professional artist. Cosgrove shared some book trailer advice in a GalleyCat interview–you can read her thoughts below.

Here’s more about Cosgrove’s career: “Cosgrove is an artist and writer who uses video, animation, books, painting, scrolls, timelines, installation, and performance in her artwork … Her art novel, The Baader-Meinhof Affair, was published by Printed Matter, NY, in 2003.”

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