Authors, publishers and blogs like GalleyCat have used Facebook as a tool for hosting contests for years. But it looks like the party is over.
Facebook updated its strict contest guidelines this week, stating that all contests must be hosted on a Canvas Page or Page Tab created inside Apps on Facebook. Contests must include a “release of Facebook” for every participant as well.
Along with that change, Facebook has placed a long list of restrictions on how contests are staged on the social network. We’ve included the complete list below, but here is the most dramatic change: “You must not condition registration or entry upon the user taking any action using any Facebook features or functionality other than liking a Page, checking in to a Place, or connecting to your app. For example, you must not condition registration or entry upon the user liking a Wall post, or commenting or uploading a photo on a Wall.”