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Posts Tagged ‘food truck’

Sarah Dessen Bringing Sweetery Truck To BEA

If you’ve ever attended Book Expo America (BEA), you’ll know that the food cart choices parked outside the Javits Center typically feature hot dogs and kebabs.

Penguin Young Readers Group author Sarah Dessen (pictured, via) will shake things up with the Dessen Sweetery Truck.

Associate director of publicity Elyse Marshall explained in an email: “Sarah will head out to the truck to hand out free whoopee pies to fans and hungry BEAers. There will be three flavors available: red velvet, chocolate, and Sarah’s Strawberry Surprise (a custom whoopee pie). The truck will be entirely wrapped in Sarah Dessen branding, with all her book covers featured. There will be giveaways available for a few lucky attendees before the Dessen Sweetery Truck moves onto it’s second location of the day: Union Square.”

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Tom Colicchio Crafts Game of Thrones Food Truck

Celebrity chef Tom Colicchio created a Game of Thrones food truck to promote HBO’s adaptation of George R.R. Martin‘s A Song of Ice and Fire series.

The menu includes rabbit, squab cooked in sweet wine, and a head cheese dish. Colicchio told Jacket Copy he did his homework for the menu: “These are things that are right out of the book. Every night we’ll have lemon cakes out on the truck … If I really could do it, I would have whole goats roasting on a spit.”

The video embedded above features Colicchio preparing some of the Game of Thrones menu items. Bibliophiles and foodies can find the truck in New York City from March 28th to April 1st and in Los Angeles from April 4th to April 8th. HBO will air the series starting April 17th.