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Posts Tagged ‘Francie Alexander’

Scholastic Introduces Summer Reading Challenge

scholastic304Scholastic’s 2014 Summer Reading Challenge is now open.

The free online reading program encourages kids to read during the summer and log their hours through Scholastic’s site. Students and teachers can set their reading goals and compete against other students to win prizes.

“We know that the more children read, the more they succeed and time spent with books is especially important during the summer months so students return to school ready to tackle more challenging texts,” stated Francie Alexander, Chief Academic Officer at Scholastic, the global children’s publishing, education and media company. “In the summer, we want our kids finding books that fit their personal interests because those are the books that will make them fall in love with reading.”

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Scholastic Launches Summer Book Reading Challenge

scholastic304Scholastic has opened the pre-registration for the 2014 Scholastic Summer Reading Challenge for educators.

The free online reading program encourages kids to read during the summer and to log their hours through Scholastic’s site. Students and teachers can set their reading goals and compete against other their students to win prizes.

“We know all teachers are committed to ensuring that their students keep their reading skills sharp throughout the summer,” stated Francie Alexander, Chief Academic Officer at Scholastic. “The Scholastic Summer Reading Challenge offers a fun and interactive experience designed to motivate kids, engage parents and make summer 2014 a summer of reading.”

Ebook Experiment for Scholastic and Disney

AP’s Hillel Italie reports that Scholastic and Disney, two leading children’s publishers, are entering the ebook world. Scholastic has just launched BookFlix, an educational Web site pairing short films based on popular picture books along with nonfiction e-books that allow early readers to follow the text online. “We’re so lucky to live in an era when kids can have books in multiple formats. Each format offers something that the other doesn’t,” said Francie Alexander, Scholastic’s chief academic officer. “The e-book offers a wonderful ability for helping children learn to read — what academics call building `mental models.’”

Meanwhile, Disney plans a similar project later this year, making favorites such as “The Jungle Book” and “Cinderella” available online. While Scholastic, for now, is sticking to the school and library market, Disney will offer books to general consumers, charging a fee, still to be determined, for downloads. “We saw a void in the marketplace and decided to act upon it,” said Jon Yaged, U.S. publisher of the Disney Book Group.