Gail Ross at Ross Yoon Agency negotiated the deal, at auction, with Jonathan Jao. Sherman has written a number of stories about the cable TV beat, including “Chasing Fox“–a long-form look at the network’ strategy.

Here’s an excerpt from the article: “Fox’s secret is that viewers stay … The news, especially political news, wasn’t something that happened. It was something that you shaped out of the raw data, brought out of the clay of zhlubby, boring politics, reborn with heroes and villains, triumphs and reverses, never-ending story lines—what TV executives call ‘flow’ … All the fire went one way. The viewers, on their couches, were flattered as the most important participants, the foot soldiers in Fox’s army; some of them even voted.”

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