The Washington Post‘s business development unit just unveiled a new experiment–allowing readers to purchase books mentioned in the paper’s book coverage via Amazon.com’s (AMZN) Amazon Associates program. Book links on the site will go to a new Post store, where the paper will receive a percentage of any sales from Amazon.
GalleyCat asked Washington Post Book World‘s deputy editor Ron Charles for more information, but he stressed in an email that “I really don’t know anything about this program except what I read this morning in the press release. Advertising and editorial are kept entirely separate.”
We contacted the communications department with our questions, and they passed along a release with quotes from Goli Sheikholeslami, the Post‘s digital general manager and product development vice-president. The complete release follows after the jump…
Here’s more from the Post‘s release: “The Post‘s news and editorial departments are not involved in placing the links. Post store links are automatically embedded by a non-editorial team after a review is posted and regardless of the nature of the book review. Links to the store are clearly labeled as commerce links. ‘If this test is successful, we will consider expanding the range of product offerings and participating online retailers,’ said Sheikholeslami.”